Secure Retirement Resource gets 4.9% response rate to cold list

Oct 22
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Secure Retirement Resource gets 4.9% response rate to cold list

It’s hard getting your message heard. It’s even harder when your company is new and you are trying to promote a product with a negative stigma. That’s why Secure Retirement Resource’s BarrelFish campaign is more amazing. Secure Retirement Resource has a unique service to provide long-term care insurance to folks who need it. They needed to educate their audience on the importance of long-term care insurance.

Using BarrelFish Secure Retirement Resource’s direct mail directed prospects to a landing page to watch an eight minute video about long-term care insurance and provide their feedback on a detailed survey.

Campaign Details:

  • List size: 2000 (created based on highest prospect rating by our software)
  • People who watched the video: 111 – 5.55%
  • Lead who answered all survey questions – 99 – 4.95%
  • Leads who answered “Being prepared for long-term care insurance is important or very important” – 65%
  • Leads who were unsatisfied with their current plan after watching the video – 47%